Subliminal ads is an advertising method that shows prospective customers pictures of different products, brand names, or other marketing boosters without the people realizing they are seeing these subliminal messages.
It is believed that once prospective customers have been exposed to these subliminal ads, a subconscious suggestion will remain, encouraging them to buy the product when they next see it, give them the urge to go get it right away.
Subliminal ads for advertising has been the focus of much research for the past 30 years.
It began with a man named James Vicary.
In 1957, Vicary conducted a personal experiment involving subliminal ads, a movie theater and the words, “Eat Popcorn,” and “Drink Coca Cola.” He had these words hidden in a movie called Picnic. He claimed that, following this subliminal advertising, sales of both popcorn and Coca Cola went up by a staggering 57 percent and 18.1 percent respectively.
This was never proved to be true, however. Then, in 1962, Mr. Vicary, himself, admitted that the subliminal ads was all a hoax.
In the 1970’s, a man named Wilson Bryan Key wrote many books on the subject of what he called “Subliminal Seduction.” His claim was that subliminal sexual symbols were used to lure customers to buy certain products.
Key’s most outrageous claim was that the word “sex” was printed on Ritz crackers. He devoutly proclaimed that this word, while not seen consciously, worked on the subconscious to make this product more attractive to customers, and therefore was a subliminal ad.
One of the more entertaining instances of supposed subliminal ads involved the Pepsi company. They had designed the “Cool Can” in 1990.
Someone complained that the way the cans were arranged in the stores spelled out the word, “sex,” thus making the customers subliminally want to buy the product. Protestors of this can design felt that the company knew exactly what it was doing when they made those cans. This caused such a stir that Pepsi finally took the can off the market.
The tobacco companies didn’t escape the rumor mill either on using subliminal ads. Packaging of the Camel cigarettes came under fire for having the “suggested” image of a nude man hidden in the picture of the camel on the packs. Some people seem to just have nothing better to do with their time than to inspect packs of cigarettes for subliminal sexual messages.
While these are actually true incidents, the debate is still ongoing as to whether or not subliminal ads actually makes a difference. There have been no definitive answers from the various studies that have been conducted through the years.
As no one is totally sure if this works or not, the next time you find yourself just HAVING to buy a certain product, maybe you were subliminally manipulated to do so. We won’t really know, will we?
MindZoom offers an Excellent Subliminal Program [Click Here for Full Details]
